Real estate offices often order business cards, brochures, folders and signage together, especially ahead of a new listing or office launch. This checklist covers what to have ready before sending artwork across.
Agency Branding
- A vector or high-resolution logo file, not one pulled from your website or a low-resolution screenshot.
- Your agency's brand colours, ideally as exact colour codes rather than a description like "navy blue".
- A consistent format for how agent names and titles are presented, so every card in a batch matches.
Property Photography for Brochures
Brochures live or die on photo quality. Always supply the original, largest version of your property photos rather than a version already compressed for a website or listing portal; compressed images tend to look soft or pixelated once enlarged for print. If photos were taken by a professional photographer, request the full-resolution files specifically for print use.
Agent Details for Business Cards
Provide agent names, titles, direct contact numbers and any licence or registration details you want included, in one consistent list, so a batch of cards for multiple agents can be produced together rather than reworked individually.
Signage Wording
For A-frame signs and window decals, decide in advance whether wording will be generic (reusable across listings) or specific to one property. Generic wording is more efficient if you run frequent open houses; property-specific wording looks more polished for a single high-value listing.
Common Mistakes to Avoid
- Sending web-resolution property photos for brochure printing.
- Inconsistent agent title formatting across a batch of business cards.
- Finalising signage wording before confirming whether it needs to be reusable.
Frequently Asked Questions
What resolution should property photos be for brochure printing?
Always supply the original, full-resolution files from your photographer rather than a version already resized for a website or listing portal.
Can I order business cards for agents individually rather than as a batch?
Yes, but batching agents with the same template together is usually faster and keeps formatting consistent.
See our full real estate office printing package to plan your full order.
