Security companies in Dubai typically order three types of branding at once: staff ID badges, uniform branding, and patrol vehicle decals. Ordering them together keeps the look consistent across guards and vehicles, but each item has its own decisions to make. This guide walks through what to consider for each.
Staff ID badges
Start with the card material and finish rather than the design. A plastic ID card printed on PVC will outlast a laminated paper card in daily outdoor use. Decide early whether you want:
- A blank template with a space to hand-write or sticker a name, versus individually printed cards per guard
- A barcode or QR code for scanner-based sign-in, versus a card read visually by a supervisor
- Single-sided printing (photo and details) versus double-sided (adding company terms or an emergency number on the back)
See custom ID card printing for the base product, or staff ID card printing if you are ordering for a full team at once.
Uniform branding
Most security companies source uniform garments from a dedicated uniform tailor, then have the logo and company name applied separately. When choosing how to brand a garment, the two most common methods are:
- Direct print onto the fabric, suited to flat areas like the chest and back of a polo shirt
- Applied badges or patches, useful if your uniform tailor prefers not to have printing done on finished garments
Bring your logo as a vector file where possible — this keeps text and fine detail sharp on a small chest print. A logo saved from a website as a JPEG will usually look soft once enlarged.
Patrol vehicle decals
For patrol cars, buggies or motorbikes, the standard order includes door logos, a contact number, and sometimes a rear window decal. Two practical points to check before ordering:
- Curved surfaces such as bonnets and wheel arches need vinyl that stretches without cracking — flag this at ordering stage rather than after the vehicle is measured
- Reflective finishes improve night visibility for patrol vehicles but are not the default material, so ask specifically if you need this
See vinyl sticker printing for business for the base product used for vehicle decals.
Ordering all three together
If you are branding a new fleet or onboarding a new guard team, it is worth finalising one master artwork file (logo, colours, typeface) before any of the three items are produced. This avoids a mismatch where the badge uses one shade of blue and the vehicle decal uses another, which is a common issue when items are ordered separately over several weeks.
Frequently asked questions
Can we order ID badges, uniform branding and vehicle decals in one order?
Yes, and we recommend it when starting a new branding rollout, since it keeps colours and logo sizing consistent across items.
Do you supply the uniform garments themselves?
No — we print or apply branding to garments you supply. Uniform garments themselves are sourced from a uniform tailor or supplier.
What file format should our logo be in?
A vector file (AI, EPS or PDF with embedded vector paths) gives the sharpest result at any size. If you only have a JPEG or PNG, send the highest resolution version you have.
This guide supports our Security Services Company Printing Package, which covers the full range of items a Dubai security company typically orders.
