Send the original logo file where possible, plus the width you want the finished mark to be. The important check is whether the design remains clear as a small, single-colour impression.
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Use the clearest source
A vector PDF or SVG can preserve clean shapes when scaled. A sharp image can also be assessed, but a small screenshot may hide rough edges. Do not enlarge a tiny file and assume the lost detail has returned. Keep an untouched original alongside any simplified version.
Review the logo in one colour
Colour logos sometimes use different shades to separate overlapping shapes. In one ink colour, those areas can merge. Look at a black-and-white version and check that the symbol still makes sense. Gradients, shadows and photographic elements often need a simpler treatment.
Watch the small details
Pay particular attention to taglines, thin outlines and spaces inside letters. Judge them at the proposed impression size. If a tagline becomes unreadable, ask about omitting it from the stamp version while keeping it in your full brand artwork.
Describe the surface and placement
Tell us whether the logo will go on office paper, a paper bag, a tag or coated packaging. Send the usable marking area and a material sample photo. Approve the proposed stamp layout before production; the best version for paper may differ from the version for a textured box.
Read next: Logo Stamps for Paper Bags and Boxes: Test the Surface First
